Kitting

Kitting is the process of combining multiple individual SKUs (stock keeping units) into a single packaged bundle or kit that is sold as one product. This assembly process typically occurs in a warehouse or fulfillment center before the kit is stored as inventory and shipped to customers. Kitting allows businesses to create product bundles, gift sets, or subscription boxes from existing inventory components while maintaining efficient order fulfillment.

Why it matters for e-commerce brands

For Shopify and DTC merchants, kitting enables strategic product bundling that can increase average order value and reduce fulfillment costs. By pre-assembling popular product combinations, brands can streamline their picking and packing operations, reduce shipping errors, and create compelling product offerings like starter kits or curated gift sets. Kitting also helps manage inventory more effectively by converting slow-moving individual items into attractive bundles that drive sales.

Example

A skincare brand on Shopify creates a "Morning Routine Kit" by combining a cleanser (SKU-001), moisturizer (SKU-002), and sunscreen (SKU-003) into a single package with its own SKU (KIT-100). The fulfillment team assembles these kits in advance, placing all three products in branded packaging with an instruction card. When a customer orders the Morning Routine Kit, the warehouse picks and ships one pre-assembled unit instead of three separate items, reducing pick time and ensuring consistent presentation while allowing the brand to offer the bundle at a slight discount compared to purchasing items individually.

Related terms

• Bundling
• SKU (Stock Keeping Unit)
• Pick and pack
• Assembly services
• Bill of materials (BOM)